Initial ideas...

I have added to text to the poster campaign informing people of what the deal is...

This is my final resolution, after printing i decided that the type was slightly too big and it needed to be more delicate, I also changed the background and used a piece of recycled paper to add interest and give it a feel of texture. I decided to also drop the line as it wasn't necessary and distracted attention away from type!

I have also edited the hugo bottle so that it looks more 3d and not so flat on the poster!

I have edited the type face deftone below and added highlights to make it stand out more against the backdrop.

After asking people on their opinions of my work it became apparent that all the seeds on the type were confusing people of the concept of the poster, so i decided to simplify it down and make it communicate clearer to people.

The two examples below are two of my final outcomes...

Below: This is a photograph of the poster printed below, as you can see the printer doesn't print very well onto the paper and the ink has started to crack so I am going to maybe look at other types of paper such as bulky newsprint or a sand coloured paper.

Experimenting with different background colour, works quite well actually and I could experiment on different paper stocks to see what effects are created. I would like it to look quite ethical so I could maybe try printing it on to recycled paper!
Refining composition of watering can/hugo bottle to fit better on page...
This idea i think communicates the message clearly, the hugo bottle acting like a watering can feeding the type made of seeds to grow trees.


Type face I created using existing type from dafont.com and incorporating seeds into the type to emphasis the brief title...Changing font to 'Bebas' has made quite a difference, i think this more 'simple' type face works better with the design and doesnt distract attention from the idea that I am trying to communicate.

Incorporating background colours to add interest and attract attention.

Experimenting with different compositions with type and image.I thought I would experiment with photography to give the image some sort of depth... Im not sure whether i like the overall look of it though, although it helps communicate the idea.

I changed the concept slightly to try and make it more clearer, I placed the parrot into the bottle and have made it look like the parrot is thinking/talking suggesting the quote. Buy the gragrance and free the parrot.

I thought that this design could work really well as a poster advertising for the new fragrance although I think i need it to be more obvious and more eye catching for me to have a chance of winning.

This idea works quite well although it is quite hard to read the type, which needs to be clear and prominent.I think this idea looks cool although I think for a male fragrance this is far too feminine and will attract the wrong audience.


This is a template i created in illustrator to incorporate into my parrot design. Including the HUGO bottle is a requirement for the brief...

This is the finished coloured version of my parrot, I think this could work really well within my illustration. I could have the parrot talking saying 'One Fragrance, One Tree'...
Initial shading of parrot that I have transferred into photoshop, i want the parrot to look more life like so I am creating shadowing...
Outline/template of parrot that I have created using existing imagery in illustrator...