Poster in placed in context

Poster for Hugo create placed in context, having it placed in the middle of the city will attract a lot of attention and make people aware of the launch of 'One Fragrance, One tree'.

Final boards

Final 3 boards for Hugo create Brief.

Crit feedback...

When I had my crit a few people suggested I change the point size of my type here below to 10 pt to number 1 keep it consistent with the other type and 2 to make it more legible.

The Hugo Create Brief

Here I have photographed all the promotional work I have created for HUGO create altogether so that I can then go on to add it to my portfolio!I am really pleased with the outcome of this breif and it has really run smoothly. In reflection this brief definitely relates back to my specialist subject being type and image combined for commercial briefs and this exactly that! I have also considered stock through and this has really benefited my designs!

After crit feedback also I feel satisfied that I have pushed this brief to its full potential and feel that I can leave this one now and get on with my other briefs!

Bag design....

Here is my final produced bag,made to hold both fragrances that will be sold for the promotion 'one fragrance,one tree'. I carefully choose the stock which has really benefited my design and a lot of people have commented on how good it looks even though it is only printed on brown paper but that just shows how much of a difference changing the stock of paper makes if appropriate!

This design below was my initial design although it is quite simple and very samey to the packaging of the fragrances. This design would be printed onto the same stock at the bottle packaging or I would maybe experiment with printing onto brown paper.i thought that making the bag out of grass could potentially look really cool, it fits in with the whole ethical earthy, look after the environment feel and vibe that i am aiming for. I would print this design on to a brown stock of paper or brown paper to create a more earthy look and effect.
I have had this photograph for a while and thought that I could maybe use it again for my packaging for my bag.

These are the initial design plans for the bag that is going to hold the HUGO perfume box's, it is just another added promotional material that will help attract attention to the offer.

I would like the handles of the bag to be made out of string so that it keeps with the ethical feel that is already existing.

Packaging design for the two HUGO fragrance bottles...

I have photographed my perfume box's to a professional level, although I am going to photograph these altogether in context.

These are the mock ups that I have made to make sure that all dimensions and measurements are correct before I make my final perfume box's... i am pleased with how they have turned out, there are just a few adjustments that I am going to need to change before I go ahead and print and make them. The adjusments are to remove the opening at the bottom of the box so that it looks neater, there doesnt need to be an opening at both the top and bottom so I just need to customize the template to my own.

Also on the back of the box I want to add more trees to make it look more like a rainforest, this not only will look better but like i have just mentioned it will emphasis the fact that if you buy a fragrance then a tree will be planted in the forest.

These are the final layouts and compositins for the two fragrances, one being HUGO element and the other being HUGO man.

I had to change the template around slightly so that there was only an opening at the top at the back as it was ruining the details that I had to place on the front of the fragrance box.

When it came to printing i decided to print on to a quite ethical look to them , almost eco friendly.

I decided to add a few more trees onto the back of the packaging to emphasis the look of a rainforest, it just fills it more appropriately and there is not as much blank space!

I thought about maybe placing the slogan 'one fragrance one tree' on the front of the packaging but i think it takes over and spoils the overall look of the packaging.

Original template that I started to play around with.

Packaging for code...

This is the final composition for the front and back of the code pack...

I then decided to start adding my information that was needed. The information that I have added in this mock up needs adjusting and developing a lot more but this is the initial stage.

I think I also may need to re consider the size that it needs to be if i want it to go in each of the perfume box's.

These two images below are the original mock up that i created to check that this template was right for what I needed. It will work perfectly to hold all my information.

This is the initial layouts for the packaging that is going to hold the promotional code in which consumers can locate their tree online. I have tried to keep it quite simple and use a limited colour palette. I am going to print it onto the same stock as I printed the poster for HUGO.

I am thinking of maybe adding green foiling to the green circle on the front of the packaging to attract attention and bring a more proffessional quality to the work. I think it actually takes away the ethical feel to the design so I may not go ahead with it on my final pieces but it was good for an experiment and for development.

Mock ups: These are the first little mock ups I created for the packaging, they are very rough but i think they are going to work perfectly the communicating the code idea.

These are a couple of layout sheets which I produced before going ahead and creating the art work for my packaging.

This was the original template i found in a template book that kicked off and started my ideas flowing for the packaging for this idea.

Front and Back of chosen t-shirt...

This is the final t-shirt that I produced by printing my design on to transfer paper and heat pressing it on to my t-shirt, this process has worked perfectly for what I needed and will photograph well with my other promotional material.
I am not going to screen print this design I am going to print my design on to heat transfer paper and transfer it on to my plain white t shirt that way!

T-shirt design development...

Final entry.

I uploaded my final design on to the Hugo Create website, I had to wait 24 hrs to see if the design was accepted but luckily it was, so I am going to keep my fingers crossed. I have noticed that the style in which I work is quite different to a lot of the other entries, the entries made are wuite photoshop enhanced and are not really very illustrative but I suppose it is up to the individual who is judging.

One thing I did notice before I uploaded my image is that I had put 'One tree, one fragrance' instead on 'One Fragrance, One Tree' this is a silly little mistake that can easily happen but I need to make sure I am paying more attention to my design and not just looking too much into the asthetical side.

Final composition.

I decided to add the parrot that I created earlier in the brief, i just thought it needed more colour and interest, I am pleased with this now and I am going to go ahead and start printing on to different paper stocks.

Poster in context....

Initial ideas...

I have added to text to the poster campaign informing people of what the deal is...

This is my final resolution, after printing i decided that the type was slightly too big and it needed to be more delicate, I also changed the background and used a piece of recycled paper to add interest and give it a feel of texture. I decided to also drop the line as it wasn't necessary and distracted attention away from type!

I have also edited the hugo bottle so that it looks more 3d and not so flat on the poster!

I have edited the type face deftone below and added highlights to make it stand out more against the backdrop.

After asking people on their opinions of my work it became apparent that all the seeds on the type were confusing people of the concept of the poster, so i decided to simplify it down and make it communicate clearer to people.

The two examples below are two of my final outcomes...

Below: This is a photograph of the poster printed below, as you can see the printer doesn't print very well onto the paper and the ink has started to crack so I am going to maybe look at other types of paper such as bulky newsprint or a sand coloured paper.

Experimenting with different background colour, works quite well actually and I could experiment on different paper stocks to see what effects are created. I would like it to look quite ethical so I could maybe try printing it on to recycled paper!
Refining composition of watering can/hugo bottle to fit better on page...
This idea i think communicates the message clearly, the hugo bottle acting like a watering can feeding the type made of seeds to grow trees.


Type face I created using existing type from dafont.com and incorporating seeds into the type to emphasis the brief title...Changing font to 'Bebas' has made quite a difference, i think this more 'simple' type face works better with the design and doesnt distract attention from the idea that I am trying to communicate.

Incorporating background colours to add interest and attract attention.

Experimenting with different compositions with type and image.I thought I would experiment with photography to give the image some sort of depth... Im not sure whether i like the overall look of it though, although it helps communicate the idea.

I changed the concept slightly to try and make it more clearer, I placed the parrot into the bottle and have made it look like the parrot is thinking/talking suggesting the quote. Buy the gragrance and free the parrot.

I thought that this design could work really well as a poster advertising for the new fragrance although I think i need it to be more obvious and more eye catching for me to have a chance of winning.

This idea works quite well although it is quite hard to read the type, which needs to be clear and prominent.I think this idea looks cool although I think for a male fragrance this is far too feminine and will attract the wrong audience.


This is a template i created in illustrator to incorporate into my parrot design. Including the HUGO bottle is a requirement for the brief...

This is the finished coloured version of my parrot, I think this could work really well within my illustration. I could have the parrot talking saying 'One Fragrance, One Tree'...
Initial shading of parrot that I have transferred into photoshop, i want the parrot to look more life like so I am creating shadowing...
Outline/template of parrot that I have created using existing imagery in illustrator...